HDTV for the masses?

After struggling to remember my actual login, I am now finally back! Random thoughts on HDTV - nice! I am watching the Olympics in HD, and it looks terrific! Too bad the "HD" channel number scheme over cable is so funky. Channle 33.1 for the analog channel 3. Huh? 99.3 for the analog 9? OK, I get it...kind of. I did get a TV w/ built-in cable HD tuners, so at least no boxes if all I care about is OTA broadcasts. Still baffled at how the US public will be convinced to convert to all HD in only a few years...